Top Real Estate Hashtags for Social Media

Marketing on social media has become a go-to strategy for many agents to share property listings, market reports, videos and content with home buyers and sellers. According to the Zillow Group Consumer Housing Trends Report 2019, 69% of sellers value an agent who promotes listings on social networking sites. Since many people browse social media daily, it’s an effective place to gain visibility for your business — and ultimately to gain clients. 

To maximize your marketing efforts, you can use real estate hashtags to increase the discoverability of your messages and gain followers.

What are real estate hashtags?

A hashtag is the ubiquitous little # symbol that identifies keywords and gives a message context, meaning and endurance. By adding a hashtag before a word or phrase, you make your entire message searchable so that other social media users — even people who don’t follow you — can find it and read what you have to say. To ensure your hashtags work properly, avoid using spaces and punctuation.

How many hashtags should you use?

The number of real estate hashtags you use per message will vary based on which social media platform you’re using, although it’s always a good idea to keep them minimal so the message looks clean and well thought out. Here are the limits for each platform:

Instagram allows you to use up to 30 hashtags per message, although consider limiting yourself to 5-10.

Twitter doesn’t have a hashtag limit, but instead enforces a 280-character limit per message, including hashtags. One or two relevant hashtags per message will help people discover your brand.

Pinterest also uses a character limit — 500 for messages — including hashtags. Try to keep the number of hashtags similar to Instagram, with less than 10 being a good blend of discoverability and visual appeal.

Should you use real estate hashtags on Facebook?

While you can use hashtags on Facebook, they aren’t as common and do not help improve discoverability. If you’re looking to increase discoverability on Facebook, it’s a good idea to look into real estate Facebook ads and other marketing strategies.

One strategy is to become a Zillow Premier Agent, which will allow you to promote your listings on Zillow and Facebook. Real estate agents who use Zillow Premier Agent Direct get 80% higher engagement than other real estate category ads on Facebook.

How to use real estate hashtags on Instagram, Twitter and Pinterest

For the most part, using hashtags doesn’t vary between platforms. However, there are a few differences that you should understand before including hashtags in your message.

Instagram allows users to follow hashtags, which will make content tagged with those hashtags appear in their feed. You can also consider advertising your own branded hashtag in your bio and encouraging users to use it to submit content.

Twitter doesn’t let you follow hashtags, although third-party apps like TweetDeck do have the capability to follow hashtags on Twitter.

Pinterest works more like a visual search engine that you can curate. It’s easy to find popular real estate hashtags by searching for them in the search bar.

Top real estate hashtags

The sheer volume of usable hashtags can be overwhelming, since any word or phrase can be turned into one. But you can narrow the choices by familiarizing yourself with relevant real estate hashtags by identifying the ones your leads and clients are most interested in and talking about. Then you can use those hashtags in your own posts, tweets and pins to connect with your audience. Here are the top real estate hashtags:

General real estate hashtags

1. #realestate
2. #realty
3. #broker
4. #forsale
5. #newhome
6. #househunting
7. #property
8. #properties
9. #investment
10. #home
11. #housing
12. #mortgage
13. #foreclosure
14. #selling
15. #listing

Real estate listing hashtags

1. #justlisted
2. #justsold
3. #openhouse
4. #offmarketlisting
5. #newlisting
6. #homesale
7. #homeforsale
8. #eatinkitchen
9. #motherinlawsuite
10. #emptynest
11. #petfriendly
12. #dogfriendly
13. #catsokay
14. #midcenturymodern
15. #colonial
16. #victorian
17. #bungalow
18. #townhouse
19. #condo
20. #starterhome
21. #dreamhome
22. #curbappeal
23. #parking
24. #backyardpool
25. #milliondollarlisting

Home improvement hashtags

1. #renovated
2. #marblecountertops
3. #fixandflip
4. #homeinspection

Location specific hashtags

1. #walkableneighborhood
2. #HOA
3. #treelinedstreets
4. #downtown
5. #uptown
6. #closetothebeach
7. #greattransportation
8. #[neighborhood]realestate
9. #[neighborhood]homeforsale
10. #[city]realestate
11. #[city]homeforsale

Real estate event hashtags

1. #[your name]openhouse
2. #[real estate conference name]

Branded real estate hashtags

1. #[your name]
2. #[your office name]
3. #[your brokerage]
4. #[your farm area]realestate
5. #[your farm area and brokerage]
6. #[your farm area and personal branding]

Call-to-action hashtags

1. #referrals
2. #reducedfee

9 strategies for using real estate hashtags

Used correctly, the right hashtags can grab your audience’s attention and get them to follow you. Here are some real estate hashtag strategies to consider:

1. Search hashtags before sharing

Before you use a hashtag in a message, do a quick search to ensure the content associated with that hashtag is relevant and appropriate. The search may even provide you with information, like how many times the hashtag has been used, along with other related hashtags.

2. Keep track of the hashtags you use frequently

Consider starting a document or spreadsheet to keep track of the hashtags you use. This will help when posting similar content in the future and allow you to track which hashtags are the most effective at gaining followers.

3. Make note of which hashtags other agents are using

Keep track of what other agents are doing, especially ones with a large number of followers. It’s also a good idea to find influential real estate accounts and see what hashtags they use.

4. Search for hashtags your potential leads might be using

Be specific and find hashtags your target audience is using and engaging with. The search bar is your friend, and a few minutes of research could make all the difference when trying to place yourself in front of people who are looking to buy or sell a home. Some hashtags to consider are:

1. #wanttomove
2. #hatemyhouse
3. #buymyhouse

5. Switch up your hashtags

By using different hashtags, you’re able to reach different audiences and increase the likelihood of gaining new followers (and leads!). This will allow you to have a rotation of hashtags that’s greater than the number you use in each message. If you have a niche such as high-end real estate, consider using luxury real estate hashtags such as #luxuryhomes or #[city]luxuryhomes. The same can be done for properties with acreage or any other specific feature. 

6. Target your farm area

The most popular real estate hashtags are not always the best ones for finding leads. Try narrowing your audience while increasing the likelihood of gaining local followers by targeting people who live in your farming area. How you market your local hashtags is up to you, but a general search on your neighborhood or area will turn up what popular real estate hashtags others are using.

7. Avoid irrelevant hashtags

Don’t use irrelevant hashtags just because they’re popular. It’s unlikely to net you any relevant followers who will help your business. You want to use the best hashtags for real estate and your area.

8. Avoid spam hashtags

It’s a good practice to avoid spam hashtags like #followforfollow, which can make your personal brand look questionable. You’ll gain followers, but not relevant ones — and the unprofessional appearance may deter future clients.

9. Highlight your listing’s best features

Another way to use hashtags for real estate is showing off the cool features of a listing. Try using hashtags like #fireplace or #countrylife to get in front of followers who may be interested in a specific type of home or lifestyle.