Local visibility for the locations you farm
As an agent, you spend a lot of time becoming a local area real estate specialist. You know all the ins and outs of your territory. You deserve to be listed at the top of Google in your territory. The problem is that your profile is not visible in many Google searches. The results that come back are usually filled with webpages from large brokers, Zillow, or Realtor.com.
A public identity for your website
Your website gives the world access to you at their fingertips. But first they need to find your website. People are searching for you online. But without a public identity, people will not be able to find you.